With over 200 locations, famous Pizookie desserts, and craft beer, BJ's too required creative that boosted engagement. RO3 Agency built a team and developed social campaigns centered around video content.
Client
BJ's
Service
Video Advertising
Sector
Hospitality
Year
2024
First lesson: Pint Class.
I designed graphics for BJ's digital series, Pint Class, with each episode focused on sharing beer-making insights to engage and connect with beer enthusiasts.
Within the duration of 18 months, I set the tone for five episodes of Pint Class, two new release videos, and one conference video.
Over the years, our efforts helped BJ's increase loyalty club membership by 42% and web traffic by 100%.
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