As the top compensation and performance consultancy for healthcare, SullivanCotter aimed to create a new brand for philanthropic groups, charities, and academia. Our agency won the pitch and was entrusted with developing the launch strategy, design, creative, and website.
Client
C3 Nonprofit Consulting Group
Service
Branding, Web
Sector
Finance
Year
2023
C3 = 501(c)(3) nonprofit designation
The company name, C3, references the 501(c)(3) nonprofit designation, aligning with the purpose-driven objectives we helped establish for the evolving brand. The design tone is characterized by a serious, timeless, calm, and supportive aesthetic.
I envision C3's website as a blend of simplicity and elegance. The design prioritizes clarity in presenting information, while maintaining a level of dynamic quality for engagement.
I developed a comprehensive set of scalable design systems for C3, ensuring the brand's immediate impact while establishing a foundation for long-term cohesion and consistency.
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