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Parametric

Parametric

I am responsible for advancing the design initiatives of Parametric, a distinguished 30-year finance brand. My role focuses on creating impactful print and digital display materials as part of a broader brand awareness strategy, positioning Parametric as the leader in highly customized investment solutions targeted at financial advisors.

Client

Parametric

Service

Marketing

Sector

Finance

Year

2023

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Campaign "Direct Indexing"

Adhering to Parametric's brand guidelines, I ensured that complex financial concepts were presented with sophistication.

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Campaign "Differentiating to the Core": one cohesive concept across multiple advertising channels—direct mail, CNBC lightbox ads, and landing page.

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Credits

Credits

Creative Direction

Creative Direction

David Stolberg

David Stolberg

Art Direction

Art Direction

Andy Brown

Andy Brown

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All projects

All projects

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